The Mission


We are all responsible. Each and every one of us. Any person who uses a car, who jumps on a plane – or does that or any other of things that create unnecessarily high amounts of carbon dioxide emissions or waste.

There are thieves in this world who steel money, cars or other stuff from other people. Now thieves are criminals and if caught they get sentenced to jail. Shouldn’t we ask ourselves the question whether we, and that is all of us, are not also thieves? I would suggest we most definitely are. Why? Because we are stealing the future that our children and grandchildren and generations thereafter might otherwise have. And it is not just that we are busy robbing coming generations of the future, we are likewise busy robbing millions of people year-in year-out of the very basis for life – think of all those whose homes have been destroyed by natural disasters. Sure, such disasters have happened in the past – but the sheer number of such disasters has rocketed as a result of climate change – and it will most certainly grow further. Haven’t we already as good as robbed the inhabitants of those beautiful islands – the ones that are already disappearing under the rising sea? Yes, we are thieves by not changing a life style we all know does this – and continues to do worse.

Sure there are people out there who kill people. Some for money, some for love, some simply for revenge, whatever that might be. In our judicial system, they are classed as the worst of the criminals. We call them killers or murderers. However, isn’t a murderer in all of us? Are we not responsible for the thousands of victims who die in natural disasters every year? Or all the species that are being wiped out. Again, I would most definitely say, yes, we are. We all have a share in killing people. Every consumer in general and every manager or politician in particular – in fact anyone and everyone who does not take the right measures to reduce emissions.

Our glorious politicians discuss the need to boost defense budgets, by claiming that global political threats have grown. At the same time no one creates any budgets to install all those renewable energy sources and storage solutions which we desperately need to combat climate change, which is the real threat that we face all over the globe. They leave that up to businesspeople. How insane can politicians be?

Not to forget that there are other threats which urgently need to be addressed. A big one is population growth in the Global South. This challenge has been known for over 50 years and for some reason no one dares address this huge issue. Education and birth control should be the leading topics on any conference that is related to such areas. What is it we hear, instead? The forecast for population growth and exhortations to expand infrastructure accordingly. The reality is that the number of people living in poverty grows roughly by the same rate the population grows. This leads to deforestation in all such countries because all those poor people need space to grow crops and to harvest firewood for their cooking. And it leads to crime, to ethnic conflicts, terrorism and wars. And all we do is sit back comfortable in our armchairs and ignore it as well as we can.

Sure, there are now efforts to combat climate change. Some at the political level, some by industry. However, those endeavors are far too slow and are not coherent enough to achieve the urgently needed results. A few people, but unfortunately only a very few, have started changing their behavior in favor of a more sustainable lifestyle. This has to become a big, worldwide movement.

We do music because we are fed up with the bullshit we face in the news every day. We want to express our frustration, we want to point our fingers at the problems, we want to jolt people sharply awake and make them realize what is happening on our one and only earth. We cannot wait for politicians to solve the problems of our earth. It is time to take things into our hands. All the demonstrations lead to awareness but not to enough specific action in a desirable extent. We want to reach as many people as possible with our music and welcome them onboard our train for sustainability.

We not only need to change our own behavior. We need to pile the pressure on industries to act sustainably. If they won’t change, we have to highlight the alternatives; that way we can convince industries to change towards sustainability. And if they do not follow? Well, then we must refuse to buy their products and find ways to do it ourselves. We have to create a new competition towards sustainability.

How shall we achieve all of this? We believe that we have to grow a strong organization that impacts on all relevant fields of business. Top down first on the most relevant businesses and then diving down into business that spares the environment, that realizes natural resources are not things to be frittered away for money today, but need to be conserved because they belong to all future generations as well. We need committed people who do not only demonstrate but develop proposals for industries and help us to build pressure on industries to adopt such measures or push them to themselves develop similar steps that achieve the same result. And we need sponsors who help us finance any development work for such measures. Every such development can become a business, one that generates money for further developments. This way, everybody who joins or sponsors has the chance to generate a sustainable and profitable business that at the same time helps to rescue our Earth.